01 / FIELD NOTE
Make every service understandable
Give important services a clear home with useful explanations, descriptive titles, and relevant internal links. Write for the questions your audience actually asks instead of repeating keywords across near-identical pages.
02 / FIELD NOTE
Check discovery and access
Review crawl access, canonical URLs, sitemap coverage, and accidental noindex settings. Search Console can help diagnose discovery and indexing issues. Submitting a page does not guarantee that it will be indexed or rank.
03 / FIELD NOTE
Build relevant local context
Where appropriate, keep your business profile, contact information, and service-area details accurate. Publish helpful local information when it reflects your real work. Search visibility takes ongoing work and cannot be promised by design alone.